Sans Serif fonts (Arial, Helvetica) are better to use for body text while Serif fonts (Garamond, Times New Roman) are better to use for headings and titles.However, certain general rules can be established depending on the typeface.
![helvetica vs helvetica now side by side comparison helvetica vs helvetica now side by side comparison](https://www.webdesignerdepot.com/cdn-origin/uploads/helvetica/governmentforms.jpg)
Typefaces have their own distinct personalities and it is the role of a designer to decide which typeface will suite which condition. If we put the context aside and look at both typefaces side by side there is no grounds for comparison since both have distinct personalities but if compared on a contextual level, the type used on the right immediately stands out as better suited to the image than the one on the left. Whereas the one on the right not only suits the context but also builds the atmosphere and gives certain punch and flavor to the poster.
![helvetica vs helvetica now side by side comparison helvetica vs helvetica now side by side comparison](https://m.media-amazon.com/images/S/aplus-media-library-service-media/dd005386-5a02-4fc3-b275-380538732455.__CR0,0,500,1000_PT0_SX150_V1___.jpg)
It can be perceived the same way as wearing the right clothes for the right occasion like wearing formal clothes for a job interview and wearing a casual pair of shorts for a barbecue house party.įor instance, the 2 images below use a different typeface for the tag line.Īlthough the one on the left side is a clean, legible and a good looking typeface, it doesn't suite the context at all.
#Helvetica vs helvetica now side by side comparison how to#
It can also give visual cues about the hierarchy of the content, how to read it and which part is more important than the other. Visual appearance of text can communicate more than the text itself like expressing the mood, personality, gender, age or situation that is in context. The visual aspect of type has as much effect on how the content is communicated and perceived as does the verbal aspect. In fact, typography makes 95% of Graphic design. Typography forms a quintessential part of Graphic Design and Visual Communication. The UPPERCASE Bold letters not only communicate the message boldly but do it in a strong assertive, almost authoritative manner. Notice my tone of voice change when I used the uppercase letters instead of lowercase in stating ‘You’re Wrong’. If you think that your typeface or font that you use does nothing more than just conveying the content of the words themselves or just add an artistic streak to your page then, you’re wrong! Rather I must put it this way, YOU’RE WRONG!